![]() ![]() Brand affinity campaigns are directed by emotion, with that human touch that is imperative for all inbound marketing strategies. Affinity is less about the individual products and services and more about your brand identity. You have to ensure that your customers feel that they have a genuine relationship and shared values with your brand.Īffinity comes into the picture when consumers spend on your brand, not out of fashion or convenience, but because they truly believe in it. It goes beyond the products and services you market.
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